Each NBA season is a sprawling story with thousands of characters and infinite arcs, large and small. How can we organize this massive narrative? The NBA season itself is an eight-month slog of daily basketball. Tack on another four months of draft prognostication, free agent shenanigans and optimistic offseason ramblings. That stretches the story of
Metacognition
Maybe the answer to declining ratings is for the NBA to stop worrying about television ratings and realize itself as an extended universe for fans to interact with. At a base level, the NBA is a machine for making money. The inputs are players, coaches and organizations, run through the artificial mechanism of an extended,